What is SEO?

Search Engine Optimizations (SEO)

What Is Search Engine Optimization ?

Search engine optimization (SEO) is the organic method of ranking your website in the first pages of  search engines like google, Bing, yahoo etc. SEO is the strongest organic traffic driver in digital marketing. The SEO process aims to increase a business's organic search results, driving organic search traffic to the site. Organic search traffic is usually higher-quality traffic because users are actively searching for a specific topic, product or service for which a site might rank. If a user finds that site through the search engine, it can lead to better brand engagement.

SEO is a popular digital marketing channel because higher search engine rankings can drive targeted traffic to your website. Which ultimately can lead to more leads and paying customers. SEO helps in generating site’s traffic naturally. SEO is a long-term project with daily activity and constant actions.

Types of Search Engine Optimization

The three kinds of SEO are:

On-page SEO : On-Page SEO  is the process for ensuring the content on a website is relevant to the users. This content includes the right keywords or phrases in the headings and body of the copy and ensuring that each page includes meta descriptions, internal links within the site and external links to other reputable sites, and a good URL with the focus keyword optimizing .On page SEO includes  webpage's title tags, internal &external links, H1,H2,H3,H4,H5,H6 Tags, URL, Alt tags, and many other on-page elements to improve rankings and user experience. Search engine optimization (SEO) for on-page factors includes all the factors we take to rank our webpages to rank higher in google search engine's result page.
some on page SEO techniques are listed below.

• Relevant content : Create a well structured qualitative and quantitative content targeting keywords that  so that the google' s crawling robot can crawl our website and that leads to rank our website higher in search engine.

• Headlines and headers: Create headlines that focuses on the main keyword of our website.

• Title tags: Title tag includes 55 to 60 words.

• Meta descriptions: Quality meta description make way understand people to identify what our website is for, thus we gets click and get rank in google search. meta description includes 155 to 160 words

• Images: include alt text on image URLs. so that googles search bot can crawl.

• Internal links: create links inside of your webpage that redirects to other pages of our websites.

• Keywords: Keywords or phrase is the thing which people search for so that we want to take relevant phrases regarding our products or service.

• URLs : URL s must be in proper order without any unordered alphabets. 

•  Robot.txt used to approve whether search engine wants to crawl or not.
• Canonical tags: the canonical tag tells search engines which version of a URL you want to appear in search results.
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Off page SEO : Off page SEO means everything we do outside of our website.it is mainly driven by backlinking. Backlinking means we get links from authoritative websites. By linking on high authority website we get higher authority. Off-page also include Guest posting, paid promotion.it is mainly link building. The practice of taking links to our website is link building.

Technical SEO: Technical SEO is the process of ensuring that a website meets the technical requirements of modern search engines with the goal of improved organic rankings. Important elements of technical SEO include crawling, indexing, rendering, and website architecture.

Google Algorithm updates

Google algorithm updates are Google uses a set of guidelines known as algorithms to rank websites in search results. In order to understand what users are looking for and to rank pages according to relevance and quality, Google's sophisticated technology extracts data from pages.

1.panda: In order to avoid copying of contents google introduced panda algorithm, When lot of peoples started copying content. Panda set quality score . if anyone copied others content there quality score will be less.

2.Penguin :Google penguin is for avoiding spammy or irrelevant backlinks. Its objective is to downrank the sites anchor text which looks unnatural.

3.Hummingbird: The hummingbird algorithm helps google to better recognize the search queries   and provide results that match searchers intent. This helps the websites to rank in google search if searchers entered improper spelling of their keyword.

4.Pigeon: Pigeon was introduced to more efficient local search results in google.

5.Mobile: Google introduced mobile friendliness of a website. when smartphones became popular the website must have to load speed and match user interface in mobile. So if a website want to rank in google search it must be mobile friendly.

6.Rank brain: Rank Brain is a part of Google’s Hummingbird algorithm. It is a machine learning system that helps Google understand the meaning behind queries and serve best-matching search results in Response to those queries.

7.Possum:“Possum” is the name given to an unconfirmed but documented update which appeared to most significantly impact Google's local pack and local finder results.

8.Fred: Google Fred is an algorithm designed by Google to target black-hat tactics that are connected to overly aggressive monetization. Google Fred specifically looks for excessive ads, low-value content, and websites that generally offer very little user benefit.